Post Penguin 2.0 – The ‘New’ SEO

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So, the arrival of ‘Penguin 2.0’ (Google’s latest ‘Big’ publicised update) was well documented, and although many of you knew it was coming, not many people knew what it was going to mean for businesses that rely upon their websites and how the world of SEO would change. 

We were pleasantly surprised upon its arrival, as we were one of the few who actually benefited from Google’s update. And the reasons for this became clearer over the days that followed.

Google’s weighting on areas of your website had changed dramatically. It was now seeking good, unique content. Something that we always knew was going to benefit the end user, but that many people didn’t think Google would rate highly. When this changed, the ‘user-orientated’ websites began to rise to the top, and this is why we enjoyed success in this period.

Built with clean, friendly links and excellent, unique content, it was clear that Google was going to start rewarding websites that were good for the end user, rather than websites that it thought ‘should’ be popular.

Many online marketing companies are still struggling with this concept. And the way in which they need to adapt to this change. Truth is, there’s no quick fix. Long dead are the days of mass backlinks and spammy content. Finally a well built, well optimised site is getting the credit it deserves from Google.

So, want advice on how to maximise this? How to create a website that Google can orientate and believe is user-focused? We at Aim High work closely with our clients to provide advice at every avenue making sure we tick all the boxes for their SEO and keep the internet’s biggest search engine happy. In turn, creating happy clients!

Visit www.aimhigh-seo.co.uk for more information.

SEO PR – Ticket to the top?

So we all know the ‘SEO’ itself means many different things to many different people. But really, looking at the ‘bare bones’ of it, it’s only about one thing; getting a website found by people who are interested in its products and services.

So, getting yourself to that prestigious #1 spot on Google for a certain keyword search may be your ‘end-goal’, but have you considered everything else in the equation? Social media, on-site content, off-site press releases? Okay, that probably caught you out, everyone knows the importance of Social and Content, but PR is a bit of a new addition to the ever growing list!

We’ve been doing this recently with our clients and to be honest, we’re loving the power of it! We can write a PR article about your business and within 12 hours it will be on page 1 of Google News for the relevant keywords(in most cases!). This is a great way of building your online presence, quick, easy and most of all – highly effective!

We’re so proud of the results that we’re now including this in our SEO campaigns! But of course, we do offer this as a stand-alone or bolt-on if your website needs a little extra push in the right direction.

Remember, there are lots of different ways of getting your website found, and many ways of getting your voice heard. When committing to SEO look for flexibility as part of your package, after all, what works today may not work tomorrow and you don’t want to be tied into doing something that doesn’t work for 12 months! This is one of the reasons we don’t commit clients to contracts, it ensures we stay on top of our game, always providing the best possible results for our clients. Easy when you think about it!

Happy St. George’s Day!!!

St. George & the Dragon

St George taking on the dragon!

So today marks the anniversary of our good old Saint George slaying the evil dragon. A moment that we have celebrated for over 1000 years in these isles!

Up until the 18th century, this day was celebrated akin to Christmas, and would be accompanied by great feasts and drinking to show our appreciation for our very own dragon slayer! And why not?! The English love to support the underdog! And, what more can be done to swing the odds in your favour if you’re a fire breathing, 5 tonne flying reptile with armour like skin and a sweet tooth for englishmen? The plucky gent laughed in the face of these odds (may not be factually correct!), and jumped on his friendly horse (rumour has it he was called James) and set off into the sunset to rescue his Princess.

He returned a hero. The quintessential essence of what it meant to be English, to persevere against all odds to achieve victory! And he got his girl whilst doing it!

St. George was protected from the dragon’s evil by the cross that he wore around his neck. And, since this event, we have worn the St. George’s Cross on our flag to remind the world of his achievements, and the world’s most prominent military Saint.

A reason to be proud to be English! In the face of all adversity we can succeed! So here at Aim High SEO we hope you all have a really successful day, and remember whatever you have to face, at least it’s not a dragon!

 

Easy Steps To Increase Your Search Engine Popularity

Search engine optimization (SEO) is using strategies and methods to make your website for improved performance on the search engine crawlers. SEO is also a multimillion-dollar industry.You might have been told by people that only web experts can understand SEO.

Ask about their experience in the business. You need to be aware of any risks in order to make an informed decision.

A vital step towards optimizing your search engine optimization is to include a site map for your website. Search engine spiders will crawl the site more easily with a text based map in place. A large site might require more than 1 site map. A good rule to go by is to show only 100 links on each site map.

The text for this area shouldn’t exceed 30 words.Never go over 100 kilobytes on this sort of page.

Research information about keywords first so you begin. Learn which keywords will be best for you to incorporate into your site’s content and titles. Keyword research can let you know what search terms people are searching for in your particular categories.

Search engine optimization — or SEO — is simply a core online marketing concept.You simply use key words or phrases in your site to the top of the search engine rankings. This makes sure that people your website to find what they want.

Search engine optimization takes time and consistency. It is a natural response to want to see immediate results immediately. You have to remember that creating a presence requires hard work and time.

All inbound and internal links should use a keyword phrases in their titles or anchor text. This can help search engines rank your site content is relevant to your keywords. You should make sure that your website and proofread for consistency regularly.

This tactic will seriously improve the ranking given to your rankings by search engine rankings. Meta descriptions are best thought of as a request for action, because they are shown below the website hyperlink. Most systems let you can add meta description for each page.

Make sure your site is tightly focused around both your niche. Always add relevant content that includes articles.

Content is the most important when it comes to search engine success. Your content needs to be the right length, but also focus on a main subject. You should also need to use correct grammar than the competition. To improve your search engine rankings, strong content is key.

Search engines can be quite useful in increasing the best way to get your website. Making your website spider friendly is imperative for success.Spiders cannot read images, so it is critical that you tag each image that appears on your site. Be sure to utilize descriptions that is rich in keywords.

If you are working with a corporate site, put it at the end of the title link in order to connect them all together. People aren’t very likely to search for your company’s name.

You can and should add Really Simple Syndication (RSS) feeds on your website. RSS feeds that are regularly updated count as new content by search engines. If you are unable to find a quality feed to incorporate to your site, your own feed can be created by posting information about topics that are related. You should try to encourage subscriptions to your RSS feed.

Even if the content in your articles is based around the same topic, keep each title or heading interesting, attention-grabbing and unique. The first couple words are always the most important.

Server headers are a vital part of good SEO work.Server headers which aren’t set up can be a hindrance to success. Make sure that any redirects are trying to redirect.

Do not place any copied content on your page, Google will catch it and drop your rank.

Even though search engine optimization is a very complex field in which full-time experts can be found, there is a level at which novices can enter and learn. SEO is something you can effectively do by yourself by making use of the proven techniques you have learned in this article. A large amount of traffic to your website is definitely closer than you might think it is.

For more information on UK SEO please go to http://aimhigh-seo.co.uk or for more information on SEO Company

An Updated Guide To SEO For Webmasters

Search engine optimization basically involves applying various techniques and strategies to your website in order to raise its position on the search engine rankings.SEO is also a multimillion-dollar industry.There are those who believe that SEO work is inaccessible for non-professionals.

The way to do this is to create a robots text file and then place it in your site’s root directory. txt file and plugging it into your root directory. This will prevent any search engine from being able to gain access to certain files on your site.

Once you have decided on the keywords or key phrases that are most relevant to your website, be sure that some land in your titles too. Your title should be relevant, so choose a title that is both intelligent and relevant. This ensures that you get hits based on because it best fits what the search results.

Think about adding a podcast. Podcasts are visual or audio recordings, or sometimes streamed live, and contain information in which the customer is interested.You will then have descriptions of the podcasts show up in search engine spiders can index them properly for ranking.

You get free publicity that will help bring visitors your way. Don’t ever turn away free publicity.

If you don’t monitor your page standings then you will not know if your seo efforts in SEO are paying off. Use Alexa or the Google toolbar to watch your page rank.

Social media websites have a valuable tool in the search engine optimization process.

Search engines aggressively penalize sites that use black hat search rankings. Be advised and ethically hone your search engine rankings.

The keywords in your title tags carry more weight than anything else on the page.

If you are sharing a server, make sure you are not sharing your proxy with a site that has been banned by any of the major search engines. If you unknowingly share a proxy with spammers and/or banned sites, it will have a negative impact on your search engine ratings, or in some cases not indexed at all.

Search engine bots seek out new material, unique content which is full of useful information, so you need to give them what they’re looking for in order to rank higher. People love sharing articles they are good. This will encourage people to come back to your site.

Search engine optimization is a type of marketing. You simply use key words or phrases in your content to raise your search engine rankings. This will show people looking for your website to find what they want.

Your page rank climbs when visitors stay on your website for an extended period of time.

You want to use keyword phrases for all links coming to your site and also the ones that are already there. This can help search engines that your site content is relevant to your keywords. You should make time to go through your site includes internal links that use keyword links.

If you are the webmaster for a business website, encourage the CEO or the owner of the business to become involved online. People like hearing from important members of the big guy himself.

If your website consists of a lot of videos, realize that crawlers will have trouble finding these, even though they could have new and relevant content. To help website crawlers recognize your website’s videos, create a site map listing videos you posted on your site to allow web crawlers can see them.

Try writing a list of useful tips when shopping for something in your product category, or an article about its use or how others have benefited from it.

Games and surveys can be included on your target. People love to take surveys which show what style or fashion is best for them. You should ask shoppers questions about what they like to do and what their shopping habits or interests. You’ll learn more about your customers this way and people will have fun doing the surveys.

Relevant RSS feeds should be included in your site. RSS feeds that are counted as new content by search engines. If you can’t find a suitable RSS feed for your website, start your own where you post things related to your site. Make sure you have people to follow your RSS feed as well.

Server headers are a vital part of good SEO work.Server headers are of no use to your business if they are set up can be a hindrance to success. Make sure your server headers have a “200 Ok” or a “301 moved permanently” status if you are labeled properly.

While SEO is definitely a complex field, it is also something that a novice can learn and incorporate. You can perform effective SEO on your own by learning simple methods, such as the ones just given to you in the above article. Increasing site traffic is a perfectly attainable goal.

For more information on UK SEO please go to http://aimhigh-seo.co.uk or for more information on SEO Company

SEO Is The Way To Go. Learn The Basics And Beyond.

The following advice will get you right into the SEO game.

Ask them about their work history and experience. You need the best information and knowledge of risks to make an educated hiring decision.

Research information about keywords first so you begin. Learn which keywords should be utilized as you to incorporate into your website. Keyword research can let you know what search terms people are searching for in your categories.

It is important to produce and add new content on your website. Search engines take frequency of content that is posted regularly as more valuable than those that only update the content occasionally. Sites that always have new content on a regular basis tend to rank higher in the search engine results

The publicity offered can only lead to an increase of website traffic. You should never neglect to use a free publicity.

Websites which are properly executed for strong SEO results rarely employ image links. Image links only give the direct link or host of that image file.

To attract traffic, you’ll need to offer unique content that can’t be found elsewhere. Visitors will spend more time on your site if you offer them relevant and useful information.

Using keywords that relate to your products will help the search engines find your articles. This can all make internet traffic flow to your website simple for curious readers to find. The text of your article should feature your keyword several times, as well as in its title and summary.

Using longer forms of keywords is a good way to improve search engine hits.Keyword stemming is a tool used by many search engines. If you simply select “accountant” as a keyword, results for searches that include “accounting” or “accountants” may not include your site. Use the keyword stemming technique by choosing longer form keywords; for example, such as “accounting” to get results for “accountant.”

Find out what kind of experience the company has in your industry, their SEO techniques, when you will see results and how much their services are. Ask for references and examples of their work. Any reliable company would be happy to comply with you.

You want to use keyword phrases for all links coming to your site and also the ones that are already there. This can help search engines that your site based on the relevancy of your targeted keywords. You should make sure that your website and proofread for consistency regularly.

This is a good space to be descriptive as possible in the Meta tag itself (not the page content). The meta tags on each page should be accurate descriptions and make people want to click.

There are a lot of internet marketing companies out there who charge exorbitant prices for sloppy work. Research former clients of these companies and read their services.You will be eternally grateful that you did.

For instance, you could include a list of tips on how to select the particular product you are selling, or including user reviews will increase your search engine ranking.

Games and surveys can be included on your target. People always like to learn their “style” or what type of person they fit into society by taking surveys. Ask questions in the survey that cover shopping habits and interest. You’ll learn more about your audience this way and they will enjoy doing the survey.

Relevant RSS feeds should be included in your website. Regular feeds are considered new content to the search engines. If a good feed can’t be found for your site, create your own. You need to encourage users to become subscribers of your RSS feed.

Server headers are an important aspect of search engine optimization success. Server headers that have been incorrectly set up correctly can be a hindrance to success. Make sure your server headers have a “200 Ok” or a “301 moved permanently” status if you are labeled properly.

Think like a consumer when you are coming up with tags to include. Determine which common words your target audience are typing into search engines.

If you are working with a corporate site, put it at the end of the title link in order to connect them all together. People aren’t very likely to search for your company’s name.

The helpful advice in this article can assist you with increasing your search engine rankings in the future. Of course you want the highest ranking possible, and learning as much as you can about the optimum SEO practices will help you to succeed.

For more information on UK SEO please go to http://aimhigh-seo.co.uk or for more information on SEO Company

Get Your Website To Show At The Top Of The Search Results

Optimizing your search engine capabilities can be a great boon to any website, but only if you are smart about it.

This means repeating keywords should be repeated as much as possible without breaking up the flow of the writing. As search engine rankings are built off the presence of keywords, you will find your rankings improving.

A key to search engine results is to include a site map for your website. Spiders can more easily access all of your site if there is a site map. A big site might require more than 1 site map. A good rule to go by is to show only 100 links maximum on each site map.

Try including transcripts for any visual or audio content on your site.

It is essential to regularly add new content on your website.Websites with new content will be more useful to search engines than those with older updates. Sites that continuously update their content rank higher rank.

Make sure that your server is configured for case sensitive on URLs.

Your page ranks go up when visitors spending some time on your website.

Using keywords in your structure and content will increase your site an advantage on search engines.

Make sure to use language meta tag if your site’s content is written in a foreign language. This simple step helps increase your site’s ranking for any searches readers perform for sites in that are language specific.

Try writing a list of useful tips when shopping for something in your product category, or an article about its use or how others have benefited from it.

You have to make every section of your website to be unique. Your title selection should also be unique and distinctive. These titles are extremely important for your SEO.

As mentioned earlier, search engine optimization can be done properly and neatly, or it can be done messily. These tips are here to increase the reach of your website and also to avoid the problems of a poorly constructed website from happening to you.

For more information on UK SEO please go to http://aimhigh-seo.co.uk or for more information on SEO Company