Yes, it’s that time again – Webmasters everywhere are watching their rankings and search traffic like a hawk as something in the world of Google is shifting.
An exciting time for SEO’s and companies involved in Online Marketing but a turbulent time for anyone who is relying highly on web traffic for their business. There are reports across Webmaster Tools and various other sites that traffic is plummeting for ‘ethical sites’ by up to 80% in some cases!
So what does this mean for you?
Hold tight, and see whether this is something that’s going to stick – check your traffic and just keep an eye on it. Rumour has it at this stage that this update is ‘resurrecting brands’, which means that sites that haven’t been updated in a while may be resurfacing in the rankings. The true effects of this won’t be recognised or understood for days yet, if not weeks, but watch this space!
As an SEO that operates ‘White Hat’ techniques as a part of a comprehensive Online Marketing strategy, we’re eager to see how our sites are affected by this, there has also been talk of some sites rising in traffic so we’re keen to see which way our clients are affected. Generally, a Google update is good news for us! They are keen, as are we, to cut down on the effectiveness of spammy sites that give nothing to the end user. We value the quality that Google seeks for its users, so hold tight everyone – let’s see what happens!
You can read more on this at the SEO Round Table.