Monthly Archives: September 2013

KEYWORD NOT PROVIDED! Uh oh…

We know Google are forever trying to get people to use their ‘Pay Per Click’ (PPC) advertising methods, and they have introduced their latest installment in a bid to try and force that forward even harder onto those of us trying to improve our web presence.

If you have logged into your Google Analytics within the last 24 hours or so you may notice the bulk of your search queries coming via the term ‘Not Provided’ – this means Google is withholding the data from view. So even though someone typed in something relevant to your site, you can no longer tell what they searched for. Of course, any traffic that comes via Google’s own PPC will still show in the reports, and so that is how they are trying to push users in that direction. It’s a method that doesn’t affect the search results, just the analytics behind it.

Google-post

So do not fear, although Google will mask the keyword terms (reports are now showing anywhere up to 90% of Organic Traffic via ‘Not Provided’) your keywords will still work as usual and you will get found in the same way as before… It just makes the reporting a little more difficult in the mean time!

Watch this space, as Google changes, so does the world of Online Marketing – and where there’s an action, there’s a reaction!

How ‘Trust’ is key to SEO

It’s true, and so very important.

SEO has been plagued for years with ‘Cowboys’. Companies and individuals who promise the world, making exuberant claims with outlandish guarantees. Needless to say, very often these companies then fall short of the bar they set themselves.

The thing about SEO nowadays, with Google so very much in control of a monopoly on Search Engines, that it’s impossible to predict the direction that it will take. One change in the algorithm could turn the SERPS on its head, and no one could have had the foresight to not only predict it, but to play to it. This is why the world of SEO is now very different to what it was. Rather than relying on ticking the box with Google, you have to be able to drum up traffic from every corner of the internet to protect your web presence. Using Social Media, Press Releases, and providing content are all methods that should be adopted to ensure that you are as ‘safe’ as you can be.

Take what you hear with a pinch of salt – if it sounds too good to be true, it usually is. There is no ‘quick fix’ anymore. A comprehensive, well rounded, well executed strategy is the only solution to building your web presence nowadays. Someone who promises a ‘Guaranteed position in Google in X amount of time‘ doesn’t know the first thing about Google…so walk away. Quickly.

So, just as Google has to try and ascertain which sites to rank based on trust of their authority on the selected subjects, clients are left with the equally tough decision of choosing an SEO provider who will tell it to them as it is, someone they can trust.

If you need to develop your web presence then don’t be afraid to ask every question going. However, make sure you get answers that you’re happy with and that importantly you understand. Don’t let providers blind you with jargon or ‘technical speak’. It’s of no benefit to you unless you can translate what it means to your actual business. Remember, part of the SEO process is learning what you can do to help. If at any point you feel that things are getting out of control, take a step back and look at the facts, the black and white of it all. Remember, trust is the key! If a Cowboy company gets a-hold of your site, then you could find Google losing faith in it very quickly! There’s no such thing as short cuts anymore! Please do let us know if you’ve had any bad experiences, don’t be afraid to name and shame!

Another Google Update?

Yes, it’s that time again – Webmasters everywhere are watching their rankings and search traffic like a hawk as something in the world of Google is shifting.

An exciting time for SEO’s and companies involved in Online Marketing but a turbulent time for anyone who is relying highly on web traffic for their business. There are reports across Webmaster Tools and various other sites that traffic is plummeting for ‘ethical sites’ by up to 80% in some cases!

 

Online Marketing

At Aim High, we pride ourselves on our techniques.

So what does this mean for you?

Hold tight, and see whether this is something that’s going to stick – check your traffic and just keep an eye on it. Rumour has it at this stage that this update is ‘resurrecting brands’, which means that sites that haven’t been updated in a while may be resurfacing in the rankings. The true effects of this won’t be recognised or understood for days yet, if not weeks, but watch this space!

As an SEO that operates ‘White Hat’ techniques as a part of a comprehensive Online Marketing strategy, we’re eager to see how our sites are affected by this, there has also been talk of some sites rising in traffic so we’re keen to see which way our clients are affected. Generally, a Google update is good news for us! They are keen, as are we, to cut down on the effectiveness of spammy sites that give nothing to the end user. We value the quality that Google seeks for its users, so hold tight everyone – let’s see what happens!

You can read more on this at the SEO Round Table.