So, the arrival of ‘Penguin 2.0’ (Google’s latest ‘Big’ publicised update) was well documented, and although many of you knew it was coming, not many people knew what it was going to mean for businesses that rely upon their websites and how the world of SEO would change.
We were pleasantly surprised upon its arrival, as we were one of the few who actually benefited from Google’s update. And the reasons for this became clearer over the days that followed.
Google’s weighting on areas of your website had changed dramatically. It was now seeking good, unique content. Something that we always knew was going to benefit the end user, but that many people didn’t think Google would rate highly. When this changed, the ‘user-orientated’ websites began to rise to the top, and this is why we enjoyed success in this period.
Built with clean, friendly links and excellent, unique content, it was clear that Google was going to start rewarding websites that were good for the end user, rather than websites that it thought ‘should’ be popular.
Many online marketing companies are still struggling with this concept. And the way in which they need to adapt to this change. Truth is, there’s no quick fix. Long dead are the days of mass backlinks and spammy content. Finally a well built, well optimised site is getting the credit it deserves from Google.
So, want advice on how to maximise this? How to create a website that Google can orientate and believe is user-focused? We at Aim High work closely with our clients to provide advice at every avenue making sure we tick all the boxes for their SEO and keep the internet’s biggest search engine happy. In turn, creating happy clients!
Visit www.aimhigh-seo.co.uk for more information.